[[{"@context":"http:\/\/schema.org","@type":"Article","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/03\/03\/mobile-commerce\/#Article","articleBody":"For those who don\u2019t realize this yet: mobile commerce IS\u00a0commerce, full stop.\nIn fact, it\u2019s\u00a0moot \u2013 meaning that shopping from your phone is so mainstream, you don\u2019t need to call it anything other than simply \u201cshopping.\u201d\u00a0\nThere\u2019s a valid argument in\u00a0saying that mobile shopping is becoming popular partly because it\u2019s demolished barriers that can discourage consumer engagement, making for fewer high-friction interactions.\nYet, a frictionless mobile commerce world has yet to become reality for so many. There remain barriers between checkout and mobile customer experience for a variety of sites. But those brands \u2013 and the technology that powers them \u2013 will either need to change \u2013 fast \u2013 or shutter entirely.\nWhy, and how, did we get to this steadfastly mobile-first era? It was the perfect storm, combining a global recession, US and China battles to be first, and much, much more.\u00a0\n \nHistory repeats: Pandemic, labor shortage, and The Great Resignation\n How can companies attract top talent through - and beyond - the Great Resignation and post-pandemic labor shortage? \nFirst things first: What is mobile commerce?\u00a0\nSo, what is mobile commerce? Mobile commerce is the use of a smartphone or other handheld wireless devices like tablets, cellphones, etc., to conduct commercial transactions online. These transactions including buying products and services, paying bills, and banking online.\nMobile commerce is also called m-commerce or mcommerce.\nHere are a couple of facts around mobile commerce:\nThe phrase \u201cmobile commerce\u201d was coined in 1997 by Kevin Duffey at the launch of the Global Mobile Commerce Forum. He called defined it as \u201cthe delivery of electronic commerce capabilities directly into the consumer\u2019s hand, anywhere, via wireless technology.\u201d\u00a0\nMobile commerce is only growing, with global adoption of m-commerce soaring:\nRecession, resilience, and the rise of new technology\u00a0\nIt\u2019s been more than a decade since the Great Recession, when there should\u2019ve been a recalibration of what\u2019s possible in terms of global economic growth. However, the Great Recession caused no such thing.\u00a0\n\u201cThe world\u2019s consumers displayed unexpected resilience, driven by technological advances that have unleashed a Golden Age of consumption, offering a worldwide bazaar of goods and services \u2014 open day and night \u2014 to anyone with a mobile phone,\u201d explains PwC\u2019s 2019 Global Consumer Insights Survey.\nThe spread of that technology became social in nature, and soon, social media took over as our prime source of news, information, and conversation. It was only a matter of time until shopping hit its social media stride.\u00a0\nMobile commerce is social commerce\nNearly 40% of the world\u2019s population engages in some form of social media \u2013 therefore, social commerce is also on the rise \u2013 and social media has revolutionized consumer behavior.\u00a0\nToday, social media advertising, influencer marketing (which most often takes place on mobile), and community building (via social channels) are the dominating customer acquisition strategies for leading brands.\u00a0\nAnd for good reason. According to Retail Dive, 80% of Generation Z and 74% of millennials report that social media influences their purchases.\nTake Glossier as a quick case study.\u00a0\n\u201cGlossier harnessed the power of user-generated content as part of a successful social media marketing strategy,\u201d writes Springwise in their 9 Trends for Retail in 2020 report. \u201cBy reposting images, videos and product takes from their social media followers and offering other incentives like free product giveaways to brand loyalists, it has created an army of what are known as \u2018Glossier Girls.\u2019\u201d\u00a0\nSocial media platforms from Instagram to Snapchat are merging the line between discovery and purchase,\u00a0with the goal of making purchases easier.\u00a0\nIn 2018, Instagram launched a tag-feature on the platform that allows users to tap on items and navigate directly to a brand\u2019s site to purchase. Snapchat has embraced shoppable augmented reality (AR). The app now hosts advertisements with AR lenses for users to virtually try on products.\nAnd, consumers love it.\u00a0\n \nWhat is social commerce? Definition, examples, stats\n Social commerce is the use of a social platform for e-commerce sales, and it's huge: By 2027, it's projected to drive $604 billion in sales. \nA report from Piper Jaffray found that:\n73% of Gen-Z shoppers in the U.S. want brands and retailers to connect with them about new products and promotions through Instagram\nSnapchat followed at 49%\nEmail at 37%\u00a0\nText messaging \u2014 an increasingly popular communication tool for DTC brands \u2014 at 34%\n \nM-commerce examples: 3 brands that are absolutely crushing it\n Mobile commerce, or m-commerce, is rising fast as more shoppers are shopping, paying, and banking on their small screens, with expectations for the same seamless experiences they've come to expect when shopping on their laptops and desktops. \nMobile commerce examples: Payments are the last piece of the puzzle\nWith Amazon\u2019s one-click purchase patent now available for public consumption, payment companies from Apple and Shopify to PayPal and Visa are fast-launching one-click payment solutions for consumers.\u00a0\nThese solutions reduce friction at the most important part of mobile commerce \u2013 the actual transaction.\nBy remembering your credit card information and easing input of that information into the system, checkout speeds are increasing to mere seconds \u2013 some with just a scan of your thumbprint.\u00a0\nThese payment options are slow to pick up speed in the United States, but they are already Gen Z\u2019s favorite form of payment. In China, one-click payment options within WeChat and other mobile applications and social media platforms are widely used.\u00a0\n\u201cChina already is outpacing the U.S. and much of the developed world in mobile payments, and a new digital currency that authorities say would be like cash and accepted everywhere would put China miles ahead in the currency space,\u201d Dion Rabouin for Axios.\u00a0\nAccording to the People\u2019s Bank of China, mobile commerce payments grew 28x in five years. With the right technology in place across American social media platforms and mobile apps, you can expect similar growth.\u00a0\nBut which payments company will ultimately win out? \nCertainly there will be a few:\nShopPay, Shopify\u2019s option, seems to be a good one for the hundreds of thousands of independent brands using that technology\nApplePay works well for anyone with an iOS device\nAmazon\u2019s original version will continue to pay dividends for them\nWhich else will earn public trust and use? That\u2019s yet to be seen.\u00a0\n \nGenerational payment methods: How Gen Z, millennials, and boomers compare\n How do Gen Zers, millennials, and boomers compare when it comes to generational payment methods? New data reveals intriguing insights that can help you provide smarter payment experiences. \nWhat comes next\nMobile can be leveraged as a catalyst for dynamic and personalized consumers experiences. To do so, brands need to think beyond their own mobile site or social media to elevate and incentivize super fans as micro-influencers within the community. Provide these brand fans with the tools to build an audience and monetize their expertise.\u00a0\nThis is the type of blended thinking you need to have for a smart brand strategy on mobile and beyond. It\u2019s about brand and product discovery, as well as consumer elevation for the word of mouth marketers they are.\n\u201cGlobal brands are embarking on unconventional partnerships that blend worlds to create innovative retail discovery experiences for a young cohort of mobile-first and digital-native shoppers,\u201d reads Wunderman Thompson\u2019s Future 100 2020 report. \u201cSuccessful retailers will meet Gen Z\u2019ers and millennials wherever they are, whether it\u2019s in a virtual game or on new streaming platforms.\u201d\nThis is about community. \nThis is about everyone having the power. \nAfter all, a decade ago, mobile phones were for the elite. Today, they democratize information, individuals, and brands. \nHow you leverage that democratization and empower your customers as fans on all mobile channels will define the future of your brand.\u00a0\nDon\u2019t just believe in the exceptional \u2013 create the exceptional. Fast, flexible, mobile-first e-commerce is just a few clicks away.","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/03\/03\/mobile-commerce\/#Article_Person","image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/03\/03\/mobile-commerce\/#Article_Person_ImageObject","url":"https:\/\/23x6xj3o92m9361dbu2ij362-wpengine.netdna-ssl.com\/wp-content\/uploads\/2019\/07\/Tracey-Wallace-150x150.jpg"},"name":"Tracey Wallace","sameAs":"https:\/\/twitter.com\/TraceWall","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/tracey-wallace\/"},"dateModified":"2021-11-09T18:57:07+00:00","datePublished":"2020-03-03T08:00:00+00:00","description":"Mobile commerce drives 50% of all e-commerce sales. M-commerce is becoming the preferred path to purchase to reach consumers where they are.","headline":"Mobile commerce IS commerce: Smartphones drive 50% of e-commerce sales","image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/03\/03\/mobile-commerce\/#Article_ImageObject","height":"630","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/thumbnail-3d1824c9f3257f49fd77d5c6fba8b8da-1200x630.jpeg","width":"1200"},"mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2020\/03\/03\/mobile-commerce\/","name":"Mobile commerce IS commerce: Smartphones drive 50% of e-commerce sales","publisher":{"@type":"Organization","@id":"https:\/\/www.the-future-of-commerce.com\/","additionalType":"https:\/\/www.wikidata.org\/wiki\/Q1193236","description":"Relevant, timely information & analysis on commerce trends, both consumer-facing and B2B.","logo":{"@type":"ImageObject","@id":"https:\/\/23x6xj3o92m9361dbu2ij362-wpengine.netdna-ssl.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-new-2x.png?_=1","height":"96","url":"https:\/\/23x6xj3o92m9361dbu2ij362-wpengine.netdna-ssl.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-new-2x.png?_=1","width":"500"},"name":"The Future of Customer Engagement and Experience","sameAs":["https:\/\/podcasts.apple.com\/us\/podcast\/a-call-for-a-better-experience\/id1479742201","https:\/\/twitter.com\/FutureOfCEC","https:\/\/www.linkedin.com\/groups\/4844282","https:\/\/www.the-future-of-commerce.com\/feed\/"],"url":"https:\/\/www.the-future-of-commerce.com\/"},"url":"https:\/\/www.the-future-of-commerce.com\/2020\/03\/03\/mobile-commerce\/#Article"},{"@context":"http:\/\/schema.org","@type":"Organization","logo":{"@type":"ImageObject","url":"https:\/\/23x6xj3o92m9361dbu2ij362-wpengine.netdna-ssl.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-new-2x.png?_=1","height":"96","width":"500","@id":"https:\/\/23x6xj3o92m9361dbu2ij362-wpengine.netdna-ssl.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-new-2x.png?_=1"},"name":"The Future of Customer Engagement and Experience","sameAs":["https:\/\/podcasts.apple.com\/us\/podcast\/a-call-for-a-better-experience\/id1479742201","https:\/\/twitter.com\/FutureOfCEC","https:\/\/www.linkedin.com\/groups\/4844282","https:\/\/www.the-future-of-commerce.com\/feed\/"],"additionalType":"https:\/\/www.wikidata.org\/wiki\/Q1193236","url":"https:\/\/www.the-future-of-commerce.com\/","description":"Relevant, timely information & analysis on commerce trends, both consumer-facing and B2B.","@id":"https:\/\/www.the-future-of-commerce.com\/"},{"@type":["Article"],"@id":"https:\/\/www.the-future-of-commerce.com\/2020\/03\/03\/mobile-commerce\/#Article","@context":{"@vocab":"http:\/\/schema.org\/","kg":"http:\/\/g.co\/kg"},"url":"https:\/\/www.the-future-of-commerce.com\/2020\/03\/03\/mobile-commerce\/","publisher":[{"@id":"https:\/\/www.the-future-of-commerce.com\/"}],"author":[{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/03\/03\/mobile-commerce\/#Article_author_Person","image":[{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/03\/03\/mobile-commerce\/#Article_author_Person_image_ImageObject","url":"https:\/\/23x6xj3o92m9361dbu2ij362-wpengine.netdna-ssl.com\/wp-content\/uploads\/2019\/07\/Tracey-Wallace-150x150.jpg"}],"sameAs":"https:\/\/twitter.com\/TraceWall","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/tracey-wallace\/","name":"https:\/\/www.the-future-of-commerce.com\/contributor\/tracey-wallace\/"}],"subjectOf":[{"@type":"FAQPage","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/03\/03\/mobile-commerce\/#Article_subjectOf_FAQPage","mainEntity":[{"@type":"Question","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/03\/03\/mobile-commerce\/#subjectOf_FAQPage_mainEntity0","name":"First things first: What is mobile commerce? ","acceptedAnswer":[{"@type":"Answer","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/03\/03\/mobile-commerce\/#subjectOf_FAQPage_mainEntity0_acceptedAnswer_Answer","text":"So, what is<\/em> mobile commerce? Mobile commerce is the use of a smartphone or other handheld wireless devices like tablets, cellphones, etc., to conduct commercial transactions online. These transactions including buying products and services, paying bills, and banking online.<\/span><\/strong><\/span>Mobile commerce is also called m-commerce or mcommerce<\/a>.Here are a couple of facts around mobile commerce:<\/span><\/strong>\n
  • The phrase \u201cmobile commerce\u201d was coined in 1997<\/a> by Kevin Duffey at the launch of the Global Mobile Commerce Forum. He called defined it as \u201cthe delivery of electronic commerce capabilities directly into the consumer\u2019s hand, anywhere, via wireless technology.\u201d <\/span><\/li>\n
  • Mobile commerce is only growing, with global adoption of m-commerce soaring:<\/li>\n\"Statistic:<\/a>"}]},{"@type":"Question","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/03\/03\/mobile-commerce\/#subjectOf_FAQPage_mainEntity1","name":"Recession, resilience, and the rise of new technology ","acceptedAnswer":[{"@type":"Answer","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/03\/03\/mobile-commerce\/#subjectOf_FAQPage_mainEntity1_acceptedAnswer_Answer","text":"It\u2019s been more than a decade since the Great Recession, when there should\u2019ve been a recalibration of what\u2019s possible in terms of global economic growth. However, the Great Recession caused no such thing. <\/span>\u201cThe world\u2019s consumers displayed unexpected resilience, driven by technological advances that have unleashed a Golden Age of consumption, offering a worldwide bazaar of goods and services \u2014 open day and night \u2014 to anyone with a mobile phone,\u201d explains <\/span>PwC\u2019s 2019 Global Consumer Insights Survey<\/a>.<\/span>The spread of that technology became social in nature, and soon, social media took over as our prime source of news, information, and conversation. <\/span>It was only a matter of time until shopping hit its social media stride.<\/span><\/strong><\/span>