[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/05\/16\/ugc-marketing-tiktok-examples\/#BlogPosting","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/05\/16\/ugc-marketing-tiktok-examples\/","headline":"Click into the power of UGC marketing on TikTok","name":"Click into the power of UGC marketing on TikTok","description":"User-generated content can be gold for marketing. Find out how brands can leverage the hot social media platform to engage buyers.","datePublished":"2022-05-16","dateModified":"2022-05-19","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/emily-kelly\/#Person","name":"Emily Morrow","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/emily-kelly\/","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/283f827308e9964415916a9beba427c6?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/283f827308e9964415916a9beba427c6?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Customer Engagement and Experience","logo":{"@type":"ImageObject","@id":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","url":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","width":278,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/05\/UGC-marketing-TikTok-FTR.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/05\/UGC-marketing-TikTok-FTR.jpeg","height":375,"width":1200},"url":"https:\/\/www.the-future-of-commerce.com\/2022\/05\/16\/ugc-marketing-tiktok-examples\/","about":["Commerce","Content Marketing","Customer Engagement","Customer Journey","E-Commerce","M-commerce: Mobile commerce","Marketing","Marketing","Retail","Retail Trends, Data, News","Social Media"],"wordCount":1248,"keywords":["Digital Marketing","Generation Z","Influencer Marketing","Retail Trends","Social Media"],"articleBody":"As the leading destination for short-form video and fastest growing social media platform ever, TikTok has emerged as a uniquely powerful marketing tool. That’s especially true for brands trying to engage younger generations.But to make the most of this platform, which boasts over a billion monthly active users, brands need to embrace the organic, authentic approach of UGC marketing.What is UGC marketing?In marketing, user-generated content (UGC) is content about a brand that\u2019s created by its users, rather than the brand itself. It\u2019s a potent content marketing technique, particularly with the recent surge in virtual shopping.Customers trust organic user content more than branded content. So UGC such as customer photos, videos, and reviews provide valuable social proof and build credibility for brands looking to sell online.In fact, on TikTok, user-generated videos are 22% more effective than branded videos.Not to mention, it\u2019s extremely cost-effective compared to other marketing tactics. And with the rise of social commerce, UGC can have a direct impact on sales through social channels. Naturally, marketers have jumped on this trend enthusiastically.(Not to mention, TikTok has been a great comfort to those who work in corporate, too.)      Modern corporate life: A story told in TikToks                The mechanics of corporate life may change over time, but some things never change. TikTok videos reveal the highs and lows of the corporate world.      UGC vs. influencer marketingWhile UGC marketing sounds a lot like influencer marketing, and offers similar benefits, they’re not the same thing.Influencer marketing involves a brand partnering with an influencer, and paying them to produce promotional content for the brand. UGC is spontaneous content, and creators aren’t paid.So, instead of partnering with specific creators and designing the content, brands and marketers can create opportunities for organic engagement.      Getting and creating great influencer-generated content                The principal advantage that online influencer content has over traditional channels is the more direct, personal connection developed in digital spaces by influencers.      UGC marketing on TikTok: Maximum relevancyTikTok may have started as an app for dance challenges and lip-synching videos, but it\u2019s grown a lot since then. It\u2019s become a go-to resource for everything from recipes, DIY hacks, candid discussions about mental health and social issues \u2026 and yes, dance challenges.It\u2019s especially appealing to brands, though, because of its high engagement rates. While the videos are typically short, the fast-paced experience keeps users engaged for longer than other social sites.According to one study, users spend an average of 52 minutes per day on the app.Unlike other apps, TikTok feeds users content based on their interests, rather than what their friends are watching. Accounts with no followers are just as likely to get their videos seen than accounts with thousands of followers. For brands, that means there\u2019s a much higher chance of getting connected with relevant audiences.But success on the app depends on real, authentic content. Hence, the popularity of UGC marketing campaigns.      Social commerce growth: A matter of trust                Shopping on social media platforms is expected to increase three times as fast as traditional e-commerce, but brands need to build customer trust to boost adoption.      \ud83c\udfb6Tick-tock on the clock\ud83c\udfb6: Sourcing content for UGC marketing campaignsSince TikTok\u2019s entire experience is built around user-generated content, marketers don\u2019t need to go far to find campaign-worthy videos. But how do you source videos that feel real and authentic, while still promoting your brand?You don\u2019t want to prescribe a script verbatim to content creators, but you can still guide them in the right direction. The key is to let the creators be active partners in the process. Let them know what your campaign is about, and what your goals are, and let them add their own creative flair to bring it to life.If you haven’t watched the Elyse Myers Taco Bell saga on TikTok, you’re missing some of the best content on the app (so go click that link right now). Her story about the worst date she’s ever been on with a man who had her buy 100 tacos from Taco Bell took the app by storm \u2013 so much so that she landed a gig with Taco Bell to create content for them: @elysemyers Excuse me while I make @tacobell\u2019s Cinnabon Delights Candied Yams at every Friendsgiving moving forward. #tacobellpartner \u266c original sound – Elyse Myers  But how do you get people to start creating? There are a few options:Collaborate with TikTok creators. Reach out to existing creators on TikTok with solid followings, whose content and personality aligns with your brand. Don\u2019t get too prescriptive with what you ask them to create \u2013 for it to be effective, you want it to feel authentic.Get your existing customers involved. Ask your customers to participate in your UGC campaign. You can offer discounts or other rewards in exchange for participation.Start a TikTok challenge. Ask users to take part in a branded challenge. The best challenges are fun, entertaining, and allow people to show off their creativity. For example, Chipotle\u2019s Lid Flip Challenge prompted customers to replicate one employee\u2019s impressive way of assembling burrito bowls.Use a campaign #hashtag to track content. Encourage creators to use a unique hashtag so you can track and measure content performance. As always, keep hashtags short and sweet so they\u2019re easy to remember.Hire a great social media manager to get your brand TikTok going \u2013 then you’ll also have creators reaching out to you to collaborate \u2013 some examples of brands who rock on The Tok: @empirestatebldg We are ready for #redtaylorsversion @Taylor Swift \u266c original sound – Taylor Swift   @duolingo apparently can\u2019t hire Dua so here we are #duolingo #brandtok #marketingtok #DuaLipa #DulaPeep #dualingo \u266c original sound – kooze        Digital natives: How to win the trust of Gen Z and Millennials                73\u00a0percent of digital natives are involved in B2B product or purchase decision-making, and about\u00a0one-third\u00a0are sole decision-makers. Learn how to win their trust.      How to scale your UGC marketing effortsOf course, to get the most out of your UGC marketing efforts, you need to figure out how to scale them. After all, the goal is to get your brand in front of as many (relevant) users as possible, so you can drive more business. So, once you source content for your campaign, the next step is to amplify it.Boost UGC with Spark Ads. TikTok\u2019s Spark Ads allow brands to boost popular user-generated content. Basically, you can take any TikTok created by any user, and \u2013 with their consent \u2013 promote it as an ad from your brand page. Select high-performing UGC to turn into a Spark Ad to increase its reach.Partner with other brands. You can also partner with other, related brands on TikTok to expand your audience.      Influencer marketing: Trends supercharging engagement in 2022                Find out key trends that are reshaping influencer marketing and helping brands reach new audiences, including the rise of micro-influencers and video partnerships.      UGC marketing: user-generated, brand-boostingDone right, UGC can help built brand trust and social proof, and drive real, authentic engagement with your audience. And with the massive popularity of TikTok, it\u2019s no surprise it\u2019s become a powerhouse for UGC marketing campaigns.Don\u2019t let the unpolished nature of UGC scare you away from this strategy. Brands that embrace the authenticity will be rewarded.  Personalization: It’s not magic.It’s method.Find out who does it best HERE."},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2022","item":"https:\/\/www.the-future-of-commerce.com\/2022\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"05","item":"https:\/\/www.the-future-of-commerce.com\/2022\/\/05\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"16","item":"https:\/\/www.the-future-of-commerce.com\/2022\/\/05\/\/16\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"Click into the power of UGC marketing on TikTok","item":"https:\/\/www.the-future-of-commerce.com\/2022\/05\/16\/ugc-marketing-tiktok-examples\/#breadcrumbitem"}]}]