[{"@context":"http:\/\/schema.org","@type":"Article","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/11\/01\/first-party-data-collection-examples-benefits-and-best-practices\/#Article","articleBody":"First-party data is data that your organization has gathered directly from your audience with their consent. \u201cFirst-party\u201d alludes to the collector of the data \u2014 the controller. We all know by now that clients, subscribers, and web users must voluntarily give explicit permission to use their data because they\u2019re the owners of their personal information.\nOne major concern has been how targeting and retargeting would change with more regulations about data use.\nFirst-party data \u2013 accurate data owned by, created by, and collected from individuals directly \u2013 is the most effective for all aspects of marketing because it\u2019s gathered from those individuals as-is, clean and unaltered.\nLet\u2019s examine examples of first-party customer data collection, how marketers can use first-party data, the benefits, and best practices.\n \nFirst-party data strategy: Prepping for a cookie-less world\n   The clock is ticking as third-party cookies become a thing of the past. Is your business ready? We examine best practices for managing first-party customer data.  \nExamples of first-party data collection\nThese examples show how brands can collect first-party data and where it can come from. Use them to strategize around how to start collecting quality data consumers have opted in to give.\nSurvey data: You can gather unique information by requesting it using online surveys and channels like email.\nInformation via direct chat: Marketers underuse social messages (Facebook or Instagram), chatbots\/customer service chats, and SMS to acquire customer data. Customers or clients are generally willing to offer info about their socioeconomic, demographic, or preferential interests on these channels.\nOnline behavioral data: Web visitors you know will have to opt in to allow you to use their data; when they\u2019re logged in, you can track their journey and get to know their preferences for products, items, or content.\nClient feedback: You can collect first-party information by examining direct client input like comments on website forums, calls to client assistance, and direct messages via web-based media. Both positive and negative inputs are important for knowing what\u2019s working and what you need to improve.\nMembership data: You can break down how loyalty members behave versus others so you can have a more comprehensive understanding of how membership programs are driving ROI.\nCRM: You can use client data stored in your CRM (for example, profession, title, family data, the number of transactions the client has made, the number of times they\u2019ve visited your site, and more) to learn about who these people are at a deeper level.\nUse other kinds of first-party information like timestamps, visited URLs, IP address, language, and so on, too. You can supplement this first-party data collection with behavioral and transactional data to then get a pretty good idea of who someone really is, what they want, when they want to buy, and when they might defect.\u00a0\nFor example, if you run an e-commerce store selling T-shirts, you can make campaigns targeted towards customers who frequently purchase ladies\u2019 shirts, who spend more than $200 month-to-month, and\/or who are just from the US.\n \nFirst-party data primer: Why you should create customer profiles, STAT\n   Third party cookies are slated to end after 2022. If you haven't already launched a marketing strategy fueled by data-rich customer profiles, it's time to get moving.  \nWhat you can do with first-party data\nFundamentally, by using first-party data, you can understand your customers\u2019 desires, activities, and even insights and send them messages they want, need, and anticipate.\nLikewise, you can gather top-quality information and remain certain that you\u2019ve earned consent to use it. Here are three advantages of using first-party information with a comprehensive strategy:\nCreate personalized experiences. Collecting first-party data makes it easy to know your clients. You can research web users searching for specific items or keen on a specific subject, like a game or car. First-party data equals knowledge! It empowers you to make profoundly personalized messages, and 1:1 relationships are the result of truer, better information.\nObtain consent for GDPR compliance. Your legal team\/division can give you the best guidelines on your company\u2019s specific data policies; you should handle all customer information across the organization, constantly adhering to protection guidelines. With regulations like GDPR, gathering data legitimately is perhaps the top focus for your marketing team.\nGet and give experiences for your customers. Gathering first-party data also lets you craft more meaningful marketing-that-doesn\u2019t-feel-like-marketing interactions with customers. Using earned, owned data, you can begin integrating applications, games, and in-app experiences that make positive impressions on customers. Like a good feedback loop, they\u2019ll keep engaging as long as you do.\n \nData compliance: An ultimate guide to consent, privacy, and best practices\n   Data compliance encompasses the standards and regulations in place to ensure data is secure, protected from data theft, misuse, and loss. Here's a primer on getting started.  \n3 benefits of first-party data collection\nFirst-party data is safe, legal, and accurate. It allows you to send customized content and adapt to ever-changing customer information, and guide users to higher tiers or levels of your paid programs or customer loyalty clubs. Here are the main advantages of using first-party data:\nCustomer data that\u2019s compliant. First-party data will NEVER be obsolete. As referenced above, this goldmine is protected because you know \u2014 and, ideally, can prove \u2014 how the information was gained, assembled, and managed. No trickery or deception.\nUsing data that\u2019s safe for all browsers. The entire computerized market and retail industry will face continued threats from all platforms, browsers, and directions. However, first-party data are like treats that are and will be acknowledged as \u201cokay\u201d across the web. This is the evolution of web marketing.\nMaking custom segments. Using owned and freely given customer information, you can formulate niche audiences for customized campaigns. You can better reach select groups of buyers who visit specific items, purchase them frequently, or spend a lot on only on your \u201cmost popular\u201d items. First-party data is vital for growing your business by more granularly understanding and targeting these small groups.\n \nHow to personalize customer experience: A D2C road map\n   Learn how to personalize customer experience and see massive direct-to-consumer success. First-party customer data provides the insight brands need to deliver.  \nPermission granted \u2192 effective marketing\nFirst-party data essentially permits you to do all the customized campaigns you desire with confidence \u2014 so long as you adhere to what customers told you they wanted.\u00a0Individuals know where you have this information and approve of you using it.\u00a0\nAdvertising, marketing, or outreach done this way is custom-made without being disruptive or nosy. Expectations are set up-front with first-party data.\u00a0\nWith the tips above to foster an effective first-party information methodology, you\u2019ll be able to keep your customers, earn new ones, and treat them all with respect across all channels.\u00a0\nPersonalization: It\u2019s not magic. It\u2019s method. Find out who does it best HERE.","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/11\/01\/first-party-data-collection-examples-benefits-and-best-practices\/#Article_Person","image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/11\/01\/first-party-data-collection-examples-benefits-and-best-practices\/#Article_Person_ImageObject","url":"https:\/\/23x6xj3o92m9361dbu2ij362-wpengine.netdna-ssl.com\/wp-content\/uploads\/2021\/10\/Michael-Becker-150x150.jpg"},"name":"Michael Becker","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/michael-becker\/"},"dateModified":"2021-11-16T17:19:54+00:00","datePublished":"2021-11-01T05:15:48+00:00","description":"First-party data is data gathered directly from clients, subscribers, and web users. Explore first-party data collection best practices and use cases.","headline":"First-party data collection: Examples, benefits, and best practices","image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/11\/01\/first-party-data-collection-examples-benefits-and-best-practices\/#Article_ImageObject","height":"630","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2021\/10\/First-Party-Data_1200x375-1200x630.jpg","width":"1200"},"mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2021\/11\/01\/first-party-data-collection-examples-benefits-and-best-practices\/","name":"First-party data collection: Examples, benefits, and best practices","publisher":{"@type":"Organization","@id":"https:\/\/www.the-future-of-commerce.com\/","additionalType":"https:\/\/www.wikidata.org\/wiki\/Q1193236","description":"Relevant, timely information & analysis on commerce trends, both consumer-facing and B2B.","logo":{"@type":"ImageObject","@id":"https:\/\/23x6xj3o92m9361dbu2ij362-wpengine.netdna-ssl.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-new-2x.png?_=1","height":"96","url":"https:\/\/23x6xj3o92m9361dbu2ij362-wpengine.netdna-ssl.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-new-2x.png?_=1","width":"500"},"name":"The Future of Customer Engagement and Experience","sameAs":["https:\/\/podcasts.apple.com\/us\/podcast\/a-call-for-a-better-experience\/id1479742201","https:\/\/twitter.com\/FutureOfCEC","https:\/\/www.linkedin.com\/groups\/4844282","https:\/\/www.the-future-of-commerce.com\/feed\/"],"url":"https:\/\/www.the-future-of-commerce.com\/"},"url":"https:\/\/www.the-future-of-commerce.com\/2021\/11\/01\/first-party-data-collection-examples-benefits-and-best-practices\/#Article"},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2021","item":"https:\/\/www.the-future-of-commerce.com\/2021\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"11","item":"https:\/\/www.the-future-of-commerce.com\/2021\/\/11\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"01","item":"https:\/\/www.the-future-of-commerce.com\/2021\/\/11\/\/01\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"First-party data collection: Examples, benefits, and best practices","item":"https:\/\/www.the-future-of-commerce.com\/2021\/11\/01\/first-party-data-collection-examples-benefits-and-best-practices\/#breadcrumbitem"}]}]