[[{"@context":"http:\/\/schema.org","@type":"Article","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/01\/17\/retail-trends-2022\/#Article","articleBody":"Retailers once again demonstrated their flexibility and ingenuity in 2021, pivoting in new ways to overcome the many challenges facing their industry. As we look at retail trends for 2022, things aren\u2019t any easier. Retailers remain under pressure to evolve.\nThe industry continues to be one of the hardest-hit by the pandemic. As the omnicron variant spreads rapidly, retailers are struggling with labor shortages. Some have been forced to cut back hours or temporarily close locations. And they still deal with supply chain issues and out of stocks.\nRetail 2022: Top 10 trends\nAs the pandemic continues its trajectory and technology trends and customer preferences both continue to change, what\u2019s ahead for retail in 2022? How can retailers drive growth and revenue amid so much change?\nProvide a digital-first customer experience\nFollow a direct-to-consumer strategy\nReinvent the physical store\nAdapt to changing buying behaviors\nCentralize customer data\nDesign hyper-personalized marketing\nDrive customer loyalty\nAchieve supply chain visibility\nCommit to customer centricity\nPrioritize sustainability\n \nCOVID killed the back office: 2022 commerce trends show CX needs a reboot\n 2022 commerce and e-commerce trends revolve around tech stacks, customer data, customer service, supply and demand, and overall CX. \nOmnichannel retail CX\nCOVID put omnichannel retail into hyperdrive, making it one of the top retail trends for 2022. If a customer finds a product they like on your web shop, can they continue that search in person in-store? If not, can your retail staff help them consult a digital product catalog? Even better, can they access the customer\u2019s profile to see what items they\u2019ve favorited online?\nIf you answered no to any of these questions, it\u2019s time to embrace a digital-first strategy focused on retaining, not acquiring, customers.\nCompanies that succeed in 2022 will bridge the online and offline divide, fully integrating systems and software to create an omnichannel experience that encompasses their entire brand \u2013 from brick-and-mortar to e-commerce stores.\nCustomers are coming back to physical stores, but their behavior and demands have changed for good. Many customers are sticking with the e-commerce options they turned to in the early days of the pandemic. Omnichannel offerings that encompass online and in-store experiences will encourage them to keep coming back to your store, site, or mobile app because the more they buy, the more you can customize their promotions, offer them rewards, and built their trust.\nThis omnichannel approach could involve running the same promotions in store and online or ensuring customer service personnel online can help resolve problems with a product purchased in a physical store.\n \nThe case for omnichannel personalization: Beyond the sale\n Omnichannel personalization is the new frontier. Here, we explore how brands can build customer loyalty by delivering personalized experiences on the channels that matter most. \nReinventing the physical store\nYou\u2019re likely paying a high rent for your store, so you need to not just maintain foot traffic, but think of new ways to extract value from this asset.\nImagine, for example, a salesperson doing an Instagram Live event in your store that\u2019s streamed to your website\u2019s buying platform \u2013 while the products being demonstrated pop up for web visitors to add to their shopping cart.\n2022 is the year for retailers to rethink what purpose a store can fulfill beyond simply letting customers go in and buy things, especially if physical shopping becomes less of an option. Whether it\u2019s using your shop as a fulfillment center, offering click-and-collect services, or a rotating menu of events and entertainment, now\u2019s a great time to identify innovative ways to use your store to keep customers happy.\n \nSocial commerce examples: The power of social influence for online selling\n Social commerce is a huge opportunity for any company that sells products online. See how you can harness the power of social influencers to sell more. \nD2C, first-party data and personalization eMarketer\u2019s \u201cD2C Marketing Trends Roundup\u201d forecasts direct-to-consumer e-commerce sales to reach US$174.98 billion in 2023, up from $111.54 billion in 2020.\nSmart retailers will learn from D2C brands how to use information collected directly from customers to understand exactly what those customers want. With this first-party data, you can continually update your product offering, move into new categories, and discover new ways to sell and new communities to target.\nThis can\u2019t be achieved if you\u2019re using outdated, siloed customer data pulled from separate databases and systems. Advanced technology solutions enable retailers to collect and aggregate customer data to build accurate customer profiles that provide insight into their needs and wants.\nCentralized data enables you to design hyper-personalized marketing campaigns at scale.\u00a0For instance, in just a few clicks, you can choose a strategy to increase average order value, see the most effective use cases to help you achieve this, and activate pre-populated use cases with content, creatives, and cross-channel workflows.\n \nPersonalized retail experiences: Run ahead of the pack\n Find out how adidas and other brands are creating personalized CX to connect with customers for better engagement and ultimately, more sales. \nBoost customer loyalty with supply chain visibility\nWe know it\u2019s cheaper to retain a loyal customer than it is to acquire a new one. But all it takes is one bad experience to lose that customer. Retail winners in 2022 will use intelligent tools that let them follow through on their promises to customers.\nFor example, if a customer wants to return a product, do you have the technology to make that experience seamless for them while efficiently sending the product back into your sales cycle?\nTo deliver in this way for your customers, you also need robust supply chain and inventory systems that help front-office demand signals communicate efficiently with back-office inventory systems. Many retailers lack the end-to-end value chain visibility that supports a connected business; for example, running marketing departments that are siloed from ERP systems.\nAchieving this visibility will help reduce friction across the business and enhance your ability to retain loyal customers.\n \nOnline returns: Holiday returns take huge bite out of e-commerce profits\n Online sales soared during the holidays and so have online returns, driving up costs for retailers and frustration for consumers. \nMake it your mission: customers first, sustainable always\nCustomers are demanding more individualized attention, and you need to create a business model that puts them at the center of your business. With the right retail platform, you can fold customer-centric initiatives into your CX to take loyalty and marketing to the next level in 2022.\nEnsuring everything you do is carried out with the customer in mind includes collecting customer data with trust and transparency. Win trust by demonstrating your commitment to privacy, applying data privacy best practices, and communicating these practices across your web store and social media channels.\nYour customers will continue to prioritize the environment and sustainability when making buying decisions. Use the data you have to understand what\u2019s important to them; whether it\u2019s having access to healthier alternatives, reducing plastic packaging, supporting fair-trade practices, charitable donations or social causes.\nBut make sure your efforts are sincere: consumers can spot greenwashing or performative activism a mile away.\nThe future of retail, reimagined. Join us for an exclusive look at the latest insights and trends.","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/01\/17\/retail-trends-2022\/#Article_Person","image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/01\/17\/retail-trends-2022\/#Article_Person_ImageObject","url":"https:\/\/23x6xj3o92m9361dbu2ij362-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/01\/Shayonie-Mila-Kundu-e1641965793263-150x150.jpg"},"name":"Shayonie Mila Kundu","sameAs":"https:\/\/www.linkedin.com\/in\/shayonie-mila-kundu\/","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/shayonie-mila-kundu\/"},"dateModified":"2022-01-20T16:18:57+00:00","datePublished":"2022-01-17T06:30:20+00:00","description":"Learn about retail trends 2022, including omnichannel, digital-first CX, direct-to-consumer, and hyper-personalized marketing.","headline":"Retail trends 2022: A CX and revenue playbook","image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/01\/17\/retail-trends-2022\/#Article_ImageObject","height":"630","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/01\/Instore-online_1200x375-1200x630.jpg","width":"1200"},"mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/01\/17\/retail-trends-2022\/","name":"Retail trends 2022: A CX and revenue playbook","publisher":{"@type":"Organization","@id":"https:\/\/www.the-future-of-commerce.com\/","additionalType":"https:\/\/www.wikidata.org\/wiki\/Q1193236","description":"Relevant, timely information & analysis on commerce trends, both consumer-facing and B2B.","logo":{"@type":"ImageObject","@id":"https:\/\/23x6xj3o92m9361dbu2ij362-wpengine.netdna-ssl.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-new-2x.png?_=1","height":"96","url":"https:\/\/23x6xj3o92m9361dbu2ij362-wpengine.netdna-ssl.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-new-2x.png?_=1","width":"500"},"name":"The Future of Customer Engagement and Experience","sameAs":["https:\/\/podcasts.apple.com\/us\/podcast\/a-call-for-a-better-experience\/id1479742201","https:\/\/twitter.com\/FutureOfCEC","https:\/\/www.linkedin.com\/groups\/4844282","https:\/\/www.the-future-of-commerce.com\/feed\/"],"url":"https:\/\/www.the-future-of-commerce.com\/"},"url":"https:\/\/www.the-future-of-commerce.com\/2022\/01\/17\/retail-trends-2022\/#Article"},{"@type":["Article"],"@id":"https:\/\/www.the-future-of-commerce.com\/2022\/01\/17\/retail-trends-2022\/#Article","@context":{"@vocab":"http:\/\/schema.org\/","kg":"http:\/\/g.co\/kg"},"url":"https:\/\/www.the-future-of-commerce.com\/2022\/01\/17\/retail-trends-2022\/","publisher":[{"@id":"https:\/\/www.the-future-of-commerce.com\/"}],"author":[{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/01\/17\/retail-trends-2022\/#Article_author_Person","image":[{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/01\/17\/retail-trends-2022\/#Article_author_Person_image_ImageObject","url":"https:\/\/cdn-bijap.nitrocdn.com\/AuMaQmessFRMSicXmZsEecJFLEquAyoT\/assets\/static\/optimized\/rev-b3d386d\/wp-content\/uploads\/2022\/01\/Shayonie-Mila-Kundu-e1641965793263-150x150.jpg"}],"sameAs":"https:\/\/www.linkedin.com\/in\/shayonie-mila-kundu\/","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/shayonie-mila-kundu\/\nhttps:\/\/www.the-future-of-commerce.com\/contributor\/shayonie-mila-kundu\/","name":"https:\/\/www.the-future-of-commerce.com\/contributor\/shayonie-mila-kundu\/\nhttps:\/\/www.the-future-of-commerce.com\/contributor\/shayonie-mila-kundu\/"}],"subjectOf":[{"@type":"FAQPage","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/01\/17\/retail-trends-2022\/#Article_subjectOf_FAQPage","mainEntity":[{"@type":"Question","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/01\/17\/retail-trends-2022\/#subjectOf_FAQPage_mainEntity0","name":"Retail 2022: Top 10 trends","acceptedAnswer":[{"@type":"Answer","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/01\/17\/retail-trends-2022\/#subjectOf_FAQPage_mainEntity0_acceptedAnswer_Answer","text":"As the pandemic continues its trajectory and technology trends and customer preferences both continue to change, what\u2019s ahead for retail in 2022? How can retailers drive growth and revenue amid so much change?<\/span><\/span>
  • Provide a digital-first customer experience<\/strong><\/li>
  • Follow a direct-to-consumer strategy<\/strong><\/li>
  • Reinvent the physical store<\/strong><\/li>
  • Adapt to changing buying behaviors<\/strong><\/li>
  • Centralize customer data<\/strong><\/li>
  • Design hyper-personalized marketing<\/strong><\/li>
  • Drive customer loyalty<\/strong><\/li>
  • Achieve supply chain visibility<\/strong><\/li>
  • Commit to customer centricity<\/strong><\/li>
  • Prioritize sustainability<\/strong><\/li> "}]},{"@type":"Question","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/01\/17\/retail-trends-2022\/#subjectOf_FAQPage_mainEntity1","name":"Omnichannel retail CX","acceptedAnswer":[{"@type":"Answer","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/01\/17\/retail-trends-2022\/#subjectOf_FAQPage_mainEntity1_acceptedAnswer_Answer","text":"COVID put omnichannel retail<\/a> into hyperdrive, making it one of the top retail trends for 2022. If a customer finds a product they like on your web shop, can they continue that search in person in-store? If not, can your retail staff help them consult a digital product catalog? Even better, can they access the customer\u2019s profile to see what items they\u2019ve favorited online?If you answered no to any of these questions, it\u2019s time to embrace a digital-first strategy focused on retaining, not acquiring, customers.Companies that succeed in 2022 will bridge the online and offline divide, fully integrating systems and software to create an omnichannel experience that encompasses their entire brand \u2013 from brick-and-mortar to e-commerce stores.<\/span><\/span>Customers are coming back to physical stores, but their behavior and demands have changed for good. Many customers are sticking with the e-commerce options they turned to in the early days of the pandemic. Omnichannel offerings that encompass online and in-store experiences will encourage them to keep coming back to your store, site, or mobile app because the more they buy, the more you can customize their promotions, offer them rewards, and built their trust.This omnichannel<\/a> approach could involve running the same promotions in store and online or ensuring customer service personnel online can help resolve problems with a product purchased in a physical store."}]},{"@type":"Question","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/01\/17\/retail-trends-2022\/#subjectOf_FAQPage_mainEntity2","name":"Reinventing the physical store","acceptedAnswer":[{"@type":"Answer","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/01\/17\/retail-trends-2022\/#subjectOf_FAQPage_mainEntity2_acceptedAnswer_Answer","text":"You\u2019re likely paying a high rent for your store, so you need to not just maintain foot traffic, but think of new ways to extract value from this asset.<\/span><\/span>Imagine, for example, a salesperson doing an Instagram Live event in your store that\u2019s streamed to your website\u2019s buying platform \u2013 while the products being demonstrated pop up for web visitors to add to their shopping cart.2022 is the year for retailers to rethink what purpose a store can fulfill beyond simply letting customers go in and buy things, especially if physical shopping becomes less of an option. Whether it\u2019s using your shop as a fulfillment center, offering click-and-collect services, or a rotating menu of events and entertainment, now\u2019s a great time to identify innovative ways to use your store to keep customers happy."}]},{"@type":"Question","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/01\/17\/retail-trends-2022\/#subjectOf_FAQPage_mainEntity3","name":"D2C, first-party data and personalization","acceptedAnswer":[{"@type":"Answer","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/01\/17\/retail-trends-2022\/#subjectOf_FAQPage_mainEntity3_acceptedAnswer_Answer","text":"Smart retailers will learn from D2C brands how to use information collected directly from customers to understand exactly what those customers want. With this first-party data<\/a>, you can continually update your product offering, move into new categories, and discover new ways to sell and new communities to target.This can\u2019t be achieved if you\u2019re using outdated, siloed customer data pulled from separate databases and systems. Advanced technology solutions enable retailers to collect and aggregate customer data to build accurate customer profiles that provide insight into their needs and wants.<\/span><\/span>Centralized data enables you to design hyper-personalized marketing campaigns at scale. For instance, in just a few clicks, you can choose a strategy to increase average order value, see the most effective use cases to help you achieve this, and activate pre-populated use cases with content, creatives, and cross-channel workflows."}]},{"@type":"Question","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/01\/17\/retail-trends-2022\/#subjectOf_FAQPage_mainEntity4","name":"Boost customer loyalty with supply chain visibility","acceptedAnswer":[{"@type":"Answer","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/01\/17\/retail-trends-2022\/#subjectOf_FAQPage_mainEntity4_acceptedAnswer_Answer","text":"We know it\u2019s cheaper to retain a loyal customer than it is to acquire a new one. But all it takes is one bad experience to lose that customer. Retail winners in 2022 will use intelligent tools<\/a> that let them follow through on their promises to customers.<\/span>For example, if a customer wants to return a product, do you have the technology to make that experience seamless for them while efficiently sending the product back into your sales cycle?<\/span>To deliver in this way for your customers, you also need robust supply chain and inventory systems that help front-office demand signals communicate efficiently with back-office inventory systems. Many retailers lack the end-to-end value chain visibility that supports a connected business; for example, running marketing departments that are siloed from ERP systems.<\/span><\/span>Achieving this visibility will help reduce friction across the business and enhance your ability to retain loyal customers."}]},{"@type":"Question","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/01\/17\/retail-trends-2022\/#subjectOf_FAQPage_mainEntity5","name":"Make it your mission: customers first, sustainable always","acceptedAnswer":[{"@type":"Answer","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/01\/17\/retail-trends-2022\/#subjectOf_FAQPage_mainEntity5_acceptedAnswer_Answer","text":"Customers are demanding more individualized attention, and you need to create a business model that puts them at the center of your business. With the right retail platform, you can fold customer-centric initiatives into your CX to take loyalty and marketing to the next level in 2022.Ensuring everything you do is carried out with the customer in mind includes collecting customer data with trust and transparency. Win trust by demonstrating your commitment to privacy, applying data privacy best practices, and communicating these practices across your web store and social media channels.Your customers will continue to prioritize the environment and sustainability when making buying decisions. Use the data you have to understand what\u2019s important to them; whether it\u2019s having access to healthier alternatives, reducing plastic packaging, supporting fair-trade practices, charitable donations or social causes.But make sure your efforts are sincere: consumers can spot greenwashing or performative activism a mile away."}]}]}],"image":[{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/01\/17\/retail-trends-2022\/#Article_image_ImageObject","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/01\/Instore-online_1200x375-1200x630.jpg","width":"1200","height":"630"}],"mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/01\/17\/retail-trends-2022\/","articleBody":" Retailers once again demonstrated their flexibility and ingenuity in 2021, pivoting in new ways to overcome the many challenges facing their industry. As we look at retail trends for 2022, things aren\u2019t any easier. Retailers remain under pressure to evolve. The industry continues to be one of the hardest-hit by the pandemic. As the omnicron variant spreads rapidly, retailers are struggling with labor shortages. Some have been forced to cut back hours or temporarily close locations. And they still deal with supply chain issues and out of stocks. Retail 2022: Top 10 trends As the pandemic continues its trajectory and technology trends and customer preferences both continue to change, what\u2019s ahead for retail in 2022? How can retailers drive growth and revenue amid so much change? Provide a digital-first customer experience Follow a direct-to-consumer strategy Reinvent the physical store Adapt to changing buying behaviors Centralize customer data Design hyper-personalized marketing Drive customer loyalty Achieve supply chain visibility Commit to customer centricity Prioritize sustainability 2022 commerce trends show CX needs a reboot 2022 commerce and e-commerce trends revolve around tech stacks, customer data, customer service, supply and demand, and overall CX. Omnichannel retail CX COVID put omnichannel retail into hyperdrive, making it one of the top retail trends for 2022. If a customer finds a product they like on your web shop, can they continue that search in person in-store? If not, can your retail staff help them consult a digital product catalog? Even better, can they access the customer\u2019s profile to see what items they\u2019ve favorited online? If you answered no to any of these questions, it\u2019s time to embrace a digital-first strategy focused on retaining, not acquiring, customers. Companies that succeed in 2022 will bridge the online and offline divide, fully integrating systems and software to create an omnichannel experience that encompasses their entire brand \u2013 from brick-and-mortar to e-commerce stores. Customers are coming back to physical stores, but their behavior and demands have changed for good. Many customers are sticking with the e-commerce options they turned to in the early days of the pandemic. Omnichannel offerings that encompass online and in-store experiences will encourage them to keep coming back to your store, site, or mobile app because the more they buy, the more you can customize their promotions, offer them rewards, and built their trust. This omnichannel approach could involve running the same promotions in store and online or ensuring customer service personnel online can help resolve problems with a product purchased in a physical store. The case for omnichannel personalization: Beyond the sale Omnichannel personalization is the new frontier. Here, we explore how brands can build customer loyalty by delivering personalized experiences on the channels that matter most. Reinventing the physical store You\u2019re likely paying a high rent for your store, so you need to not just maintain foot traffic, but think of new ways to extract value from this asset. Imagine, for example, a salesperson doing an Instagram Live event in your store that\u2019s streamed to your website\u2019s buying platform \u2013 while the products being demonstrated pop up for web visitors to add to their shopping cart. 2022 is the year for retailers to rethink what purpose a store can fulfill beyond simply letting customers go in and buy things, especially if physical shopping becomes less of an option. Whether it\u2019s using your shop as a fulfillment center, offering click-and-collect services, or a rotating menu of events and entertainment, now\u2019s a great time to identify innovative ways to use your store to keep customers happy. Social commerce examples: The power of social influence for online selling Social commerce is a huge opportunity for any company that sells products online. See how you can harness the power of social influencers to sell more. D2C, first-party data and personalization eMarketer\u2019s \u201cD2C Marketing Trends Roundup\u201d forecasts direct-to-consumer e-commerce sales to reach US$174.98 billion in 2023, up from $111.54 billion in 2020. Smart retailers will learn from D2C brands how to use information collected directly from customers to understand exactly what those customers want. With this first-party data, you can continually update your product offering, move into new categories, and discover new ways to sell and new communities to target. This can\u2019t be achieved if you\u2019re using outdated, siloed customer data pulled from separate databases and systems. Advanced technology solutions enable retailers to collect and aggregate customer data to build accurate customer profiles that provide insight into their needs and wants. Centralized data enables you to design hyper-personalized marketing campaigns at scale. For instance, in just a few clicks, you can choose a strategy to increase average order value, see the most effective use cases to help you achieve this, and activate pre-populated use cases with content, creatives, and cross-channel workflows. Personalized retail experiences: Run ahead of the pack Find out how adidas and other brands are creating personalized CX to connect with customers for better engagement and ultimately, more sales. Boost customer loyalty with supply chain visibility We know it\u2019s cheaper to retain a loyal customer than it is to acquire a new one. But all it takes is one bad experience to lose that customer. Retail winners in 2022 will use intelligent tools that let them follow through on their promises to customers. For example, if a customer wants to return a product, do you have the technology to make that experience seamless for them while efficiently sending the product back into your sales cycle? To deliver in this way for your customers, you also need robust supply chain and inventory systems that help front-office demand signals communicate efficiently with back-office inventory systems. Many retailers lack the end-to-end value chain visibility that supports a connected business; for example, running marketing departments that are siloed from ERP systems. Achieving this visibility will help reduce friction across the business and enhance your ability to retain loyal customers. Online returns: Holiday returns take huge bite out of e-commerce profits Online sales soared during the holidays and so have online returns, driving up costs for retailers and frustration for consumers. Make it your mission: customers first, sustainable always Customers are demanding more individualized attention, and you need to create a business model that puts them at the center of your business. With the right retail platform, you can fold customer-centric initiatives into your CX to take loyalty and marketing to the next level in 2022. Ensuring everything you do is carried out with the customer in mind includes collecting customer data with trust and transparency. Win trust by demonstrating your commitment to privacy, applying data privacy best practices, and communicating these practices across your web store and social media channels. Your customers will continue to prioritize the environment and sustainability when making buying decisions. Use the data you have to understand what\u2019s important to them; whether it\u2019s having access to healthier alternatives, reducing plastic packaging, supporting fair-trade practices, charitable donations or social causes. But make sure your efforts are sincere: consumers can spot greenwashing or performative activism a mile away. The future of retail, reimagined. Join us for an exclusive look at the latest insights and trends.  ","name":"Retail trends 2022: A CX and revenue playbook","dateModified":"2022-04-12T23:02:41+00:00","datePublished":"2022-01-17T06:30:20+00:00","headline":"Retail trends 2022: A CX and revenue playbook","description":"Learn about retail trends 2022, including omnichannel, digital-first CX, direct-to-consumer, and hyper-personalized marketing."},{"@context":"http:\/\/schema.org","@type":"Organization","logo":{"@type":"ImageObject","url":"https:\/\/23x6xj3o92m9361dbu2ij362-wpengine.netdna-ssl.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-new-2x.png?_=1","height":"96","width":"500","@id":"https:\/\/23x6xj3o92m9361dbu2ij362-wpengine.netdna-ssl.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-new-2x.png?_=1"},"name":"The Future of Customer Engagement and Experience","sameAs":["https:\/\/podcasts.apple.com\/us\/podcast\/a-call-for-a-better-experience\/id1479742201","https:\/\/twitter.com\/FutureOfCEC","https:\/\/www.linkedin.com\/groups\/4844282","https:\/\/www.the-future-of-commerce.com\/feed\/"],"additionalType":"https:\/\/www.wikidata.org\/wiki\/Q1193236","url":"https:\/\/www.the-future-of-commerce.com\/","description":"Relevant, timely information & analysis on commerce trends, both consumer-facing and B2B.","@id":"https:\/\/www.the-future-of-commerce.com\/"}],{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2022","item":"https:\/\/www.the-future-of-commerce.com\/2022\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"01","item":"https:\/\/www.the-future-of-commerce.com\/2022\/\/01\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"17","item":"https:\/\/www.the-future-of-commerce.com\/2022\/\/01\/\/17\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"Retail trends 2022: A CX and revenue playbook","item":"https:\/\/www.the-future-of-commerce.com\/2022\/01\/17\/retail-trends-2022\/#breadcrumbitem"}]}]