[{"@context":"http:\/\/schema.org","@type":"Article","@id":"https:\/\/www.the-future-of-commerce.com\/2016\/06\/27\/ecommerce-trends-brazil\/#Article","articleBody":"Some months ago I finished reading the masterwork by Stephen King,\u00a0The Dark Tower, all the seven volumes. If you haven\u2019t read it, try the film and the TV series coming live next year with Idris Elba and Matthew McConaughey. \nIn a remarkable scene in the first book, the character Jake Chambers says to Roland Deschains, the main protagonist:\u00a0\n\u201cGo, then. There are other worlds than these.\u201d\nWhy am I quoting this, beyond my appreciation for the book?\nBrazil, my motherland, is going through hard times, everybody knows. Maybe you at least read about it in the news. Besides the serious political crisis\u2014leading to the second presidential impeachment process in our recent history\u2014we\u2019re living the third year in a row of the worst recession period since 1930. \nThe Brazilian economy is facing a 3-4% decrease in GDP per year. It\u2019s a time for survivors\u2014especially innovative survivors. During the fat years, selling was easy, almost automatic. Now, we need to really think \u2013 and the e-commerce trends in Brazil demonstrate that retailers there realize this.\nFor example, let\u2019s take the retail market.\n \nIn-store customer service: Why the High Street isn\u2019t dead\n   Physical and high-street stores still exist for one specific reason: in-store customer service that caters to customer needs in the moment.  \nE-commerce trends in Brazil: Going digital will reap rewards\nAccording a report from the Institute for Retail Development, the Brazilian retail market decreased 4.8% in 2015 compared to the previous year. This resulted in the closing of stores, in reviewing expansion plans and the departure of some international players.\nBut there are other worlds, Roland, if you\u2019re capable of leaving your comfort zone.\nThe annual report Webshoppers, from E-bit institute, describes huge growth for e-commerce retailers: 15% YOY (2015\/2014), totaling around USD 11 billion. Why? Because the companies, the entrepreneurs and the customers are truly embracing the digital transformation as no longer merely a slogan, but an imperative. \nDigital is a real and feasible way to create a new, engaged, and direct relation between commerce and buyers.\nAnd the task is being well developed: Webshoppers also reported a better satisfaction level from e-commerce users: 65% in 2015 versus 61% in 2014.\nIn fact, it appears to be a trend that all countries in Latin America can rely on. A 2016 white paper prepared for the Nielsen research firm claimed that Latin America took the second place among all the world regions regarding e-commerce growth, highlighting Brazil and Mexico. While the Baby Boomers dominate global consumption today (40%), Millennials already are the majority in LATAM, creating the need for a mix of formats and channels still more indispensable.\nI loved the words by Fl\u00e1vio Rocha, CEO of Riachuelo, one of the larger retail fashion chains in Brazil, about his vision for 2016: \u201cNothing like a crisis to unfold creativity, smart solutions, changes \u2026 and a lot of abandonment of comfort zones.\u201d \nBy the way, this year Riachuelo is looking to launch its e-commerce project. Later than its competitors, but, according Rocha, the time is right now, after gathering years of learning and preparation. Welcome to the digital world, Riachuelo!\nThe road is still being built, but the outcome will be brighter when in-store retail learns from e-commerce, and e-commerce learns from physical retail \u2013 of this I have no doubt.\nWant more retail e-commerce trends? Get them HERE.","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/2016\/06\/27\/ecommerce-trends-brazil\/#Article_Person","image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/2016\/06\/27\/ecommerce-trends-brazil\/#Article_Person_ImageObject","url":"https:\/\/23x6xj3o92m9361dbu2ij362-wpengine.netdna-ssl.com\/wp-content\/uploads\/2016\/06\/andre-150x150.jpg"},"name":"Andre Pereira","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/andre-pereira\/"},"dateModified":"2021-12-28T17:36:14+00:00","datePublished":"2016-06-27T14:00:00+00:00","description":"Retailers in Brazil need to embrace the digital world to grow, which is why e-commerce trends in Brazil show brands are going omnichannel.","headline":"E-commerce trends in Brazil: The light at the end of the tunnel is digital","image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/2016\/06\/27\/ecommerce-trends-brazil\/#Article_ImageObject","height":"630","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2016\/06\/thumbnail-1731df9e5bc2e9cda945bec3562669af-1-1200x630.jpeg","width":"1200"},"mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2016\/06\/27\/ecommerce-trends-brazil\/","name":"E-commerce trends in Brazil: The light at the end of the tunnel is digital","publisher":{"@type":"Organization","@id":"https:\/\/www.the-future-of-commerce.com\/","additionalType":"https:\/\/www.wikidata.org\/wiki\/Q1193236","description":"Relevant, timely information & analysis on commerce trends, both consumer-facing and B2B.","logo":{"@type":"ImageObject","@id":"https:\/\/23x6xj3o92m9361dbu2ij362-wpengine.netdna-ssl.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-new-2x.png?_=1","height":"96","url":"https:\/\/23x6xj3o92m9361dbu2ij362-wpengine.netdna-ssl.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-new-2x.png?_=1","width":"500"},"name":"The Future of Customer Engagement and Experience","sameAs":["https:\/\/podcasts.apple.com\/us\/podcast\/a-call-for-a-better-experience\/id1479742201","https:\/\/twitter.com\/FutureOfCEC","https:\/\/www.linkedin.com\/groups\/4844282","https:\/\/www.the-future-of-commerce.com\/feed\/"],"url":"https:\/\/www.the-future-of-commerce.com\/"},"url":"https:\/\/www.the-future-of-commerce.com\/2016\/06\/27\/ecommerce-trends-brazil\/#Article"},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2016","item":"https:\/\/www.the-future-of-commerce.com\/2016\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"06","item":"https:\/\/www.the-future-of-commerce.com\/2016\/\/06\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"27","item":"https:\/\/www.the-future-of-commerce.com\/2016\/\/06\/\/27\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"E-commerce trends in Brazil: The light at the end of the tunnel is digital","item":"https:\/\/www.the-future-of-commerce.com\/2016\/06\/27\/ecommerce-trends-brazil\/#breadcrumbitem"}]}]