{"@context":"https:\/\/schema.org\/","@type":"CollectionPage","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/b2b\/#CollectionPage","headline":"B2B Commerce Category","description":"

B2B commerce has a new backbone: e-commerce. Today it’s critical that brands get to market and pivot quickly, provide a great CX, connect supply and demand, retain customers, AND grow revenue.<\/p>\n

Discover the B2B commerce trends, news, thought leadership, and data to help you evolve from market uncertainty to market dominance.<\/p>\n","url":"https:\/\/www.the-future-of-commerce.com\/commerce\/b2b\/","hasPart":[{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/06\/03\/marketplace-benefits-b2b\/","headline":"Marketplace benefits for B2B: Sell through, sell more","url":"https:\/\/www.the-future-of-commerce.com\/2022\/06\/03\/marketplace-benefits-b2b\/","datePublished":"2022-06-03","dateModified":"2022-06-06","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/06\/03\/marketplace-benefits-b2b\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/john-goldrick\/#Person","name":"John Goldrick","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/john-goldrick\/","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/ad72812b014358c04e4bc9644461c25d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ad72812b014358c04e4bc9644461c25d?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Customer Engagement and Experience","logo":{"@type":"ImageObject","@id":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","url":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","width":278,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/06\/BtoB-Marketplace-benefits_1200x375.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/06\/BtoB-Marketplace-benefits_1200x375.jpg","height":375,"width":1200},"keywords":["Auto Industry","B2B Customer Experience","B2B Industries","B2B Marketplaces","B2C","Digital Marketplaces","High Tech"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/05\/05\/digital-natives-definition-stats-marketing-strategies\/","headline":"Digital natives: How to win the trust of Gen Z and Millennials","url":"https:\/\/www.the-future-of-commerce.com\/2022\/05\/05\/digital-natives-definition-stats-marketing-strategies\/","datePublished":"2022-05-05","dateModified":"2022-06-06","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/05\/05\/digital-natives-definition-stats-marketing-strategies\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/erin-mcclure\/#Person","name":"Erin McClure","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/erin-mcclure\/","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/0d7641c3eaa17faa07513b56eb467157?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0d7641c3eaa17faa07513b56eb467157?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Customer Engagement and Experience","logo":{"@type":"ImageObject","@id":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","url":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","width":278,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/05\/win-trust-digital-natives_1200x375.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/05\/win-trust-digital-natives_1200x375.jpg","height":375,"width":1200},"keywords":["Brand Marketing","Consumer Trust","Customer Engagement","Customer Trust","Digital Natives","Generation Z","Influencer Marketing","Millennials","Social Media"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/04\/27\/the-future-of-commerce-trends\/","headline":"The future of commerce: 3 trends shaping how we buy and sell","url":"https:\/\/www.the-future-of-commerce.com\/2022\/04\/27\/the-future-of-commerce-trends\/","datePublished":"2022-04-27","dateModified":"2022-06-21","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/04\/27\/the-future-of-commerce-trends\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/emily-kelly\/#Person","name":"Emily Morrow","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/emily-kelly\/","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/283f827308e9964415916a9beba427c6?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/283f827308e9964415916a9beba427c6?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Customer Engagement and Experience","logo":{"@type":"ImageObject","@id":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","url":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","width":278,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/04\/Future-of-Commerce_1200x375.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/04\/Future-of-Commerce_1200x375.jpg","height":375,"width":1200},"keywords":["CPG | Consumer Packaged Goods","CPG Trends","Customer Engagement","Future of Commerce","Future of E-commerce","Future of Retail","Generation Z","Millennials","Social Commerce"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/04\/18\/xaas-in-professional-services-digital-delivery-drives-transformation\/","headline":"XaaS in professional services: Digital delivery drives transformation","url":"https:\/\/www.the-future-of-commerce.com\/2022\/04\/18\/xaas-in-professional-services-digital-delivery-drives-transformation\/","datePublished":"2022-04-18","dateModified":"2022-05-18","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/04\/18\/xaas-in-professional-services-digital-delivery-drives-transformation\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/matt-emmert\/#Person","name":"Matt Emmert","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/matt-emmert\/","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/c562a3ded9d6c7a124d1f3d273b95bce?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c562a3ded9d6c7a124d1f3d273b95bce?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Customer Engagement and Experience","logo":{"@type":"ImageObject","@id":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","url":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","width":278,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/04\/Digital-Delivery_1200x375.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/04\/Digital-Delivery_1200x375.jpg","height":375,"width":1200},"keywords":["B2B Industries","Digital Transformation","XaaS"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/03\/22\/inside-the-mind-of-the-b2b-buyer\/","headline":"Top 5 B2B buyer expectations: Creating the CX they crave","url":"https:\/\/www.the-future-of-commerce.com\/2022\/03\/22\/inside-the-mind-of-the-b2b-buyer\/","datePublished":"2022-03-22","dateModified":"2022-04-12","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/03\/22\/inside-the-mind-of-the-b2b-buyer\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/javier-alberto-flores\/#Person","name":"Javier Flores","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/javier-alberto-flores\/","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/1d9c57e5b3eabd5d8fd3cff95c616fe1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1d9c57e5b3eabd5d8fd3cff95c616fe1?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Customer Engagement and Experience","logo":{"@type":"ImageObject","@id":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","url":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","width":278,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/03\/FCEE_Consumerization_of_B2B_1200x375.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/03\/FCEE_Consumerization_of_B2B_1200x375.jpg","height":375,"width":1200},"keywords":["B2B Buyers","B2B Sales","Consumer Products"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/03\/09\/supply-chain-definition-models-challenges\/","headline":"Modern supply chain overview: Definition, models, challenges","url":"https:\/\/www.the-future-of-commerce.com\/2022\/03\/09\/supply-chain-definition-models-challenges\/","datePublished":"2022-03-09","dateModified":"2022-05-23","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/03\/09\/supply-chain-definition-models-challenges\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/sharon-goldman\/#Person","name":"Sharon Goldman","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/sharon-goldman\/","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/222c67dc3671689373819eb315e4f4b6?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/222c67dc3671689373819eb315e4f4b6?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Customer Engagement and Experience","logo":{"@type":"ImageObject","@id":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","url":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","width":278,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/03\/Supply-Chain-2022_1200x375.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/03\/Supply-Chain-2022_1200x375.jpg","height":375,"width":1200},"keywords":["COVID-19 Supply Chain","CPG Trends","Digital Supply Chain","Ethical Supply Chain","Supply Chain","Wholesale and Supply Chain"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/02\/17\/rise-of-the-cashless-society-are-you-ready\/","headline":"Rise of the cashless society: Are you ready?","url":"https:\/\/www.the-future-of-commerce.com\/2022\/02\/17\/rise-of-the-cashless-society-are-you-ready\/","datePublished":"2022-02-17","dateModified":"2022-04-04","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/02\/17\/rise-of-the-cashless-society-are-you-ready\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/amanda-magee\/#Person","name":"Amanda Magee","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/amanda-magee\/","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/d3d69f4ddce68f5d2823f63304be72f8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d3d69f4ddce68f5d2823f63304be72f8?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Customer Engagement and Experience","logo":{"@type":"ImageObject","@id":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","url":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","width":278,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/02\/cashless-society_1200x375.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/02\/cashless-society_1200x375.jpg","height":375,"width":1200},"keywords":["Cashless Society","Cryptocurrency","Digital Payments","Digital Wallet","Payment Trends"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/02\/15\/wholesaler-marketplaces-time-for-wholesalers-to-step-it-up\/","headline":"Wholesaler marketplaces: Time for wholesalers to step it up","url":"https:\/\/www.the-future-of-commerce.com\/2022\/02\/15\/wholesaler-marketplaces-time-for-wholesalers-to-step-it-up\/","datePublished":"2022-02-15","dateModified":"2022-03-22","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/02\/15\/wholesaler-marketplaces-time-for-wholesalers-to-step-it-up\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/alex-schneider\/#Person","name":"Alexander Schneider","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/alex-schneider\/","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/67ef8b6f51e80301754c481fb0224ad5?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/67ef8b6f51e80301754c481fb0224ad5?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Customer Engagement and Experience","logo":{"@type":"ImageObject","@id":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","url":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","width":278,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/01\/Wholesale-platform-economics_1200x375.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/01\/Wholesale-platform-economics_1200x375.jpg","height":375,"width":1200},"keywords":["B2B Marketplaces","Wholesale Distribution"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/01\/14\/walk-in-their-shoes-how-to-build-a-customer-centric-company\/","headline":"Walk in their shoes: How to build a customer-centric company","url":"https:\/\/www.the-future-of-commerce.com\/2022\/01\/14\/walk-in-their-shoes-how-to-build-a-customer-centric-company\/","datePublished":"2022-01-14","dateModified":"2022-04-07","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/01\/14\/walk-in-their-shoes-how-to-build-a-customer-centric-company\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/kevin-anderson\/#Person","name":"Kevin Anderson","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/kevin-anderson\/","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/7bd66ce82e90256b4f808288f73956fb?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7bd66ce82e90256b4f808288f73956fb?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Customer Engagement and Experience","logo":{"@type":"ImageObject","@id":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","url":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","width":278,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/01\/customer-centric_1200x375x.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/01\/customer-centric_1200x375x.jpg","height":375,"width":1200},"keywords":["B2B Buyers","B2B Customer Experience","Customer Centricity","Customer Success"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/01\/03\/b2b-sales-trends-2022-getting-closer-to-the-customer\/","headline":"B2B sales trends 2022: Getting closer to the customer","url":"https:\/\/www.the-future-of-commerce.com\/2022\/01\/03\/b2b-sales-trends-2022-getting-closer-to-the-customer\/","datePublished":"2022-01-03","dateModified":"2022-04-19","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/01\/03\/b2b-sales-trends-2022-getting-closer-to-the-customer\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/grant-smith\/#Person","name":"Grant Smith","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/grant-smith\/","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/64a9893a75b805b6661e9754e11832a1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/64a9893a75b805b6661e9754e11832a1?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Customer Engagement and Experience","logo":{"@type":"ImageObject","@id":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","url":"http:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/logo-fcee-schema-app.png","width":278,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/01\/closer-to-the-customer_1200x375.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/01\/closer-to-the-customer_1200x375.jpg","height":375,"width":1200},"keywords":["B2B Customer Experience","B2B Sales","CRM | Customer Relationship Management"]}],"about":["B2B Commerce","CRM","Sales","Sales","Sales"]}