There’s nothing traditional about what it takes for consumers to click, buy, and come back for more when it comes to B2C commerce.<\/p>\n
Whether D2C, marketplace, subscription, or business model, brands need to respond in real-time to customer needs, and connect supply and demand.<\/p>\n
Discover B2C commerce trends, news, thought leadership, and data.<\/p>\n","url":"https:\/\/www.the-future-of-commerce.com\/commerce\/b2c\/","hasPart":[{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/07\/04\/generation-z-consumer-behavior-what-brands-need-to-know\/","headline":"Generation Z consumer behavior: What brands need to know","url":"https:\/\/www.the-future-of-commerce.com\/2022\/07\/04\/generation-z-consumer-behavior-what-brands-need-to-know\/","datePublished":"2022-07-04","dateModified":"2022-07-18","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/07\/04\/generation-z-consumer-behavior-what-brands-need-to-know\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/david-rand\/#Person","name":"David 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