Paroma has over fourteen years of experience in technology and digital marketing, spanning hardware, software and services, across B2B and B2C domains. Currently Paroma leads Customer Experience Industry Marketing for B2B industries at SAP.

Paroma started her career with large B2B companies like National Semiconductor and Dolby Laboratories. Returning to India for a brief stint in 2013, Paroma spent one year in the philanthropy domain and then went on to head Marketing and Content for NDTV Ethnic, a B2C e-commerce startup.

Paroma joined SAP in 2016, leading Industry & Innovation Marketing for Strategic Industries and Emerging Business. Paroma has an MBA from Berkeley (Haas), MA (Advertising) from UT Austin and MS (Computer Engineering) from UT Austin.

Her passions lie in the market adoption of innovative technologies that improve people’s lives. In her spare time, Paroma loves to travel, write short stories, and play with her cats.