Samantha Chow is the Life, Annuity, & Health Markets Lead with EIS, bringing 21 years of experience in the life insurance and annuity industry. She has deep expertise in product development, pricing strategies, competitive intelligence, operational process improvement, underwriting, claims, policy administration, and change management. Prior to joining EIS, Mrs. Chow was senior analyst for Aite Group covering insurtech, business and regulatory trends in the life insurance and annuity industry for five years. Previous roles also include corporate vice president of business productivity and innovation at New York Life Insurance Company. In this role, she was responsible for building and growing an enterprise-wide capability for facilitating transformational and cultural insurance change. Mrs. Chow gained her career-level expertise from New York Life and AFLAC, where she held roles such as corporate vice president of business productivity and innovation and director of research. Mrs. Chow was focused on growing enterprise-wide capabilities for facilitating transformational and cultural change, digital transformation, improving the customer experience, innovation, and competitive advancement.