Paul Smith is the SAP CX global industry principal for CPG. With more than 20 years of customer facing IT industry experience in large corporate organisations, global digital agencies and commerce and customer experience focused start-ups.

Paul has architected solutions, sold services & software, negotiated contracts, managed accounts & projects, recruited and enabled business partners, built global delivery teams and consulted with and delivered value and solutions to clients including  some of the world’s largest luxury brands, supermarkets, consumer packaged goods companies, off-price retailers, financial services comparison sites, general merchandisers, premium sportswear brands and B2B wholesalers.

Working almost exclusively with SAP CX since 2011 to deliver solutions based on B2B, B2C, D2C, marketing & customer engagement – Paul is always curious and passionate about helping clients achieve their aims for return on investment, value and success.