Today’s customer behaviors are like the weather—wait five minutes and they’ll change
That’s what Tony Zambito writes about in an op-ed on iMedia Connection this week, and keeping track of the whims of the consumer are especially crucial for manufacturers and distributors.
Find out how B2B industries like manufacturing and high tech transformed amid the pandemic. Manufacturers had an important realization: Your buying experience should be simple, even if your products aren’t. This is a valuable takeaway for every industry.
Zambito says there are 5 things B2B buyers want:
Meeting these demands requires an agile marketing department that looks forward, using not only Big Data but also the ability to anticipate what customers want before they want it. Manufacturers and distributors need to stay one step ahead in order to meet the next wave of consumer behaviors influenced by the B2C e-commerce experience.
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