With all the different types of customer service available today, how do you choose what’s right for your brand – and most importantly, what works best for your customers?
From social media to SMS, there are so many more ways to deliver customer service.
Customers today generally expect several options when they need help, 24×7. But don’t get caught up in thinking you need to offer every type of service or that there are one or two types that are best. Rather, focus on your customers’ needs.
What best meets their expectations? What makes their lives easier? How can you quickly resolve their problem or answer their questions so that they’re satisfied and buy from you again?
An e-commerce business, for example, may find that customers are best served with live chat, phone support, and social media.
No matter what types of service you offer, make it easy for your customers to ask for help. Don’t bury customer service contacts on your website.
INFOGRAPHIC: Types of customer service
