Brand devotion: 10 best customer loyalty programs
Customer loyalty programs are essential for staying ahead of the competition. Here, we look at some of the best loyalty programs around.
With brands looking for how to increase customer loyalty and competing for their wallets, they need a creative way to differentiate. A recent study shows that the brands with the highest customer loyalty outperformed other brands on perceived product performance, experience and trust.
Having a good product is always important, but that’s just one of the three components consumers see as vital to their loyalty to a brand. To help with those other two – experience and trust – here are five strategies brands should embrace to rework their existing mindset when it comes to customer relationships and loyalty.
As the emergence of the internet, mobile, social, and now the internet of things (IoT) has added complexity for brands, these channels have simplified the way that people communicate by giving them a great deal of flexibility. Brands that can capitalize on carrying a consistent conversation with the customer, regardless of how many channels it crosses or which department is interacting at any given moment, will be rewarded.
Customer loyalty programs are essential for staying ahead of the competition. Here, we look at some of the best loyalty programs around.
This is why organizations need to invest in a core technology platform that breaks down barriers and simplifies the landscape in the front office. Ignoring this and leaving the status quo in place will only yield dropping customer satisfaction rates and eventually a loss of customers.
Worse yet, disengaged customers will seek out new alternatives which may not be with established competitors. In this digital economy, innovators, such as Uber or Airbnb, are disrupting markets by introducing new models when current players are not changing quickly enough.
Today’s “loyal” customer is vastly different from the one we knew historically.
Brands must keep in mind that without developing and acting on strategies required for exceptional customer engagement — and eliminating those that hinder it — they will be replaced quickly. While technology is important, brands must stay focused on how it helps them engage their customers in their market, without getting sidetracked by technical novelties.
This means prioritizing transparency and collaboration across your organization and selecting a platform that sets you up to succeed with the customer of today while being agile enough to adapt with them tomorrow.