Without a doubt, data privacy is a top concern for consumers.
Consumers today are worried about how their data is being used, and if the businesses they engage with are able and willing to protect them online.
Numerous security and privacy breaches have led governments to implement laws to tackle abuses and negligence of data.
And they’re passing more data regulations and laws all of the time. This new environment presents businesses with many challenges, but also an opportunity:
- To lead
- Deliver amazing customer experiences
- And gain a competitive edge
With SAP Customer Data Cloud, you can give customers the transparency and control they demand.
Email and data is the new phone number: Data privacy is crucial for customers
Some say consumers are just waking up to data privacy, but that’s not true.
The rise of the internet, mobile devices, smartphones, and social media has made the conversation more complex.
As consumer awareness is building, so is corporate awareness.
Some tech companies are already developing products that include considerations for consent and privacy in the product design. That’s great news for what lies ahead for customers who want more control over their personal data.
Deliver a customer experience based on a trusted relationship – or else your competitors will.
